Figure wrapped in spiralling black pleated mesh against concrete
01 Editorial 02 Commercial 03 Event

GEM GEM

Fashion Designer & Creative Director Manila  /  Worldwide
Editorial Campaign Event
01

Editorial

Portrait with black cords wrapped at the neck
Sheer ruffled cape and heels on white

Pleated mesh and shadow

Portrait wrapped in pleated black fabric
Tulle collar and cage bodice, full length
Close portrait in a blue tulle collar

Tulle collar and cage bodice, woven by hand

Tulle and cage bodice detail

Noir

Styling
Gem Andaya, Lourd Ramos
Photography
John Carlo Sateniaman
Model
Selena Antonio Reyes (Miss Universe PH-Pasig 2024), Aleena Lacerna
Hair & make-up
Lourd Ramos
Garments
Gem Andaya
Year
2025

Cage — lookbook

Styling
Gem Andaya
Photography
Kae Andaya
Model
Riri Cassy
Hair & make-up
Jechelle Belgica
Garments
Gem Andaya
Year
2026
02

Commercial & campaign

Fuchsia gown against an orange backdrop
Two fuchsia gowns in motion
Patchwork denim vest, close crop
Patchwork denim two-piece, full length
Straddling a chair in patchwork denim
Portrait in a patchwork denim vest

Old jeans cut to pieces, stitched into a two-piece

White shirt and jeans styled in afternoon light
Hand-knotted cape at a chess board

Bloom

Styling
Gem Andaya
Photography
Kae Andaya
Model
Ruth Evangelista
Hair & make-up
Jechelle Belgica
Garments
Gem Andaya
Year
2026

Salvage — denim

Styling
Gem Andaya
Photography
Janine Tintero
Model
Ivan Pimentel
Hair & make-up
Ashley Bonto
Garments
Gem Andaya
Year
2026

Linen

Styling
Gem Andaya
Photography
Jonathan
Hair & make-up
Gem Andaya
Garments
Gem Andaya
Year
2026

Knit cape

Styling
Gem Andaya
Photography
Jonathan
Hair & make-up
Gem Andaya
Garments
Gem Andaya
Year
2026
03

Event styling

Brocade corset with black velvet mermaid skirt
Corset neckline detail
Corset bodice detail

Gilt brocade, jet bead, velvet train

Black leather gown with braided rope
Black dress lit in a red room
Fisheye portrait with peacock feathers
Fuchsia satin bolero and ruched skirt, mid-cheer
Close portrait blowing a kiss

Fuchsia satin, ruched skirt, sage trim

Reclining in fuchsia satin on grey seamless
Seated, full look with white shoes
Lying down, chin on hand
Hands reaching toward the camera
Grinning, hands framing the shot

Cameo

Styling
Gem Andaya
Photography
Kae Andaya
Model
Riri Cassy
Hair & make-up
Jechelle Belgica
Garments
Gem Andaya
Year
2025

Crimson

Styling
Gem Andaya
Photography
Jonathan
Hair & make-up
Gem Andaya
Garments
Gem Andaya
Year
2026

Satin

Styling
Gem Andaya
Photography
Kae Andaya
Model
Ruth Evangelista
Hair & make-up
Elijah
Garments
Gem Andaya
Year
2026

Book a session

gem@gemfashiondirection.com @gem.bygem
  1. 01 — You writeEmail me the date, the location, and what the shoot or occasion is.
  2. 02 — I replyAvailability, a rate for the scope, and anything I still need from you.
  3. 03 — We build itWe lock the brief, then I source the wardrobe and dress on the day.

Helpful in a first email — Date & call time · Location · Brief or moodboard · Number of looks · Budget range